I think this is the coolest idea. Urban Outfitters is asking people to upload vintage photos of their mom in a dress. You can get more information on the rules here and you can read the UO blog to find out who inspired the whole thing. You could win a trip to LA and a $500 Urban Outfitters gift card. If only I could find a pic of my mom showing her 70s fabulousness.
While you're there, check out the UO spring favorites under $50 or the shoe section, which is often edgy and a little bit quirky.
Image: urbanoutfitters.com




Ohhh very nice, my mom has some great ones from the demure to the over the top:-)
Posted by: Mo | April 07, 2010 at 11:15 AM
Mo, you should post those pics! I can only imagine the over the top ones. If their from the 70s the options are wide open. lol
Posted by: STYLEnosh | April 07, 2010 at 08:41 PM